Endnote from marketing

As a marketing professional who has spent much of my career within the professional services sector, moving to work for a global privacy consultancy served to underline the importance of protecting customer data and ensuring its use is ethical, transparent and compliant.

At Securys, we understand the important role privacy plays in building customer trust. Our Privacy Made Positive® research provides concrete evidence of how investing in privacy delivers a measurable return, not just in reputation protection and avoidance of fines, but in increased sales and profits.

Our aim is not to explore these research findings just now – we will leave you to do that by clicking on the link above. However, one finding our research highlighted is the positive impact that following robust privacy practices can have on levels of marketing engagement.

It is against this backdrop that we deliver this, the rebirth of our Securys newsletter. Please be reassured that we have given a lot of thought and care to its contents and its distribution, which we hope will emphasise our positive, practical approach to data protection.

In putting together this issue, we hope we have covered topics that piqued your interest and have woven in practical insights to support your approach to privacy. We always welcome your comments and feedback as well as any suggestions for future articles.