Consumers act on privacy
We launched the Privacy Made Positive™ initiative with the intention of putting hard figures against our thesis that good privacy delivers measurable commercial value.
We commissioned research specialists Kantar to survey over 4,000 consumers across GB, Ireland, France and Germany and establish how people act on privacy.
The results are presented in this webinar, featuring guest featuring guest speakers from Shopify, Llewellyn Consulting and Didomi.
The survey results showed that privacy influences purchase decision making.
According to our survey results, almost everyone considers privacy as part of their purchase decision making, more than two-thirds of people have selected products or services on the basis of good privacy, chosen not to proceed with a purchase following concerns about privacy or stopped buying a brand because of its privacy practices.