---
title: "Webinar: Privacy sells - The value US consumers place on privacy | Securys"
description: Using findings from our latest research on US consumers, we reveal the value US consumers place on privacy and what privacy and marketing professionals should do.
---

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# Webinar recording

Privacy sells: the value US consumers place on privacy

![](https://www.securys.co.uk/hs-fs/hubfs/AMA-final.jpg?width=480&name=AMA-final.jpg)

# Privacy sells: the value US consumers place on privacy 

 

This webinar, hosted in conjunction with The American Marketing Association (AMA) formed part of the launch of our latest Privacy Made Positive® research on the US market.  The research, conducted by Kantar on 3,000 consumers across the US asked consumers how they feel about privacy and their personal data, and also what they had done about it.

Panel members included Joana McKenna, former Chief Executive Office, jane.com, Adara Bowen, Executive Vice President Growth and Strategy, The AMA, Amy Nixon, Senior Vice President Strategy, 9Rooftops Marketing and Ben Rapp, Founder and Principal, Securys. 

In a wide-ranging discussion, the panel acknowledged privacy’s pivotal role in building brand trust.

Looking to the future, the panel challenged marketeers to ‘lean in’ to privacy, to act now and to focus on regaining and retaining consumer trust.

#### **Seven-point plan for marketing teams**

1. **'Lean in' to privacy - i.e. take action now**
2. **Collaborate and engage with colleagues across the business so privacy, IT, legal, tech etc**
3. **Establish a clear understanding of your current position on privacy and data collection**
4. **Develop a vision of what good privacy means for you brand**
5. **Improve how privacy information is presented and communicated to increase clarity and transparency and do so in your brand 'voice'**
6. **Go above and beyond what is legally required to foster consumer trust**
7. **Make privacy and data policy part of a regular strategic focus.**

Click here to view the webinar recording

![](https://www.securys.co.uk/hs-fs/hubfs/AMA-final.jpg?width=480&name=AMA-final.jpg)

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## **Privacy** is more than just compliance; it’s about building **trust**.

Trust with your customers, employees, suppliers, shareholders and the wider community. Get privacy right and you’ll see concrete returns across sales, employee relations and investment.

Visit our research hub to see how your business could benefit from using privacy as a competitive advantage to drive growth.

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