eBook - Economic Research: The history, impact and economic value behind good privacy practices.
We launched the Privacy Made Positive® initiative in 2020 with the intention of putting hard figures against our thesis that good privacy delivers measurable commercial value. Economic consultancy Independent Economics (formerly Llewellyn Consulting) analysed existing research across consumers, employees, economics and investors to see what evidence there is to support our thesis and quantify the return on investment.
To read what we found, complete the form below to download our eBook.
For details on other Privacy Made Positive® research conducted with consumers across Europe and the USA to see how privacy affects their choices and buying behaviour, visit our hub www.privacymadepositive.com.
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Privacy is more than just compliance; it’s about
Trust with your customers, employees, suppliers, shareholders and the wider community. Get privacy right and you’ll see concrete returns across sales, employee relations and investment.
Visit our research hub to see how your business could benefit from using privacy as a competitive advantage to drive growth.Read more