In May we launched Privacy Made Positive, an initiative dedicated to putting hard figures against our thesis that good privacy delivers measurable commercial value. This initiative has three phases: 1 analysis of the existing research, 2 customised consumer and employee research and 3 economic research and qualitative interviews. The ebook which you can request here is for phase 1 and it was launched in November 2020.

Economic consultancy Llewellyn Consulting has spent the past few months analysing existing research across consumers, employees, economics and investors to see what evidence there is to support our thesis and quantify the return on investment. They’ve found plenty of evidence that organisations with visibly good privacy outperform those without, that data privacy used for employee retention helps reduce staff costs and that investors seek out organisations with a focus on ESG, including privacy.

Fill in this form to request your copy of the 80+-page ebook packed full of insights, data and graphs. We encourage you to use it to strengthen your argument for good privacy in the boardroom. Keep up to date with the initiative at


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